The NJ Social Marketing Collaborative was developed by the New Jersey Prevention Network (NJPN), the Partnership for a Drug Free New Jersey (PDFNJ) and the New Jersey AD Club in order to positively impact the 18 to 25 year olds and their parents. Bringing together the expertise of these three organizations and adding the full Collaborative membership establishes a strong base to develop and implement a statewide effective prevention program.
Click here for media coverage about underage drinking in NJ and all parentchecknj.com media coverage
The NJ Social Marketing Collaborative was developed by the New Jersey Prevention Network (NJPN), the Partnership for a Drug Free New Jersey (PDFNJ) and the New Jersey AD Club in order to positively impact the 18 to 25 year olds and their parents. Bringing together the expertise of these three organizations and adding the full collaborative membership established a strong base to develop and implement an effective statewide prevention program. This collaborative effort created ParentcheckNJ.com to educate parents of young adults and provide them with the current science related to the prevention of alcohol and prescription drugs among 18 to 25 year olds.
NJPN’s Mission: The New Jersey Prevention Network is a statewide public health agency (501 c3) working to create healthier communities statewide by reducing the burden of substance abuse, addiction and other chronic disease(s). Our vision is a healthy New Jersey supporting wellness one person and one community at a time. Established in 1998, NJPN continues to reach our mission by building capacity by providing workforce development initiatives; fostering collaboration among providers, coalitions & other community sectors to leverage & enhance; strengthening the field of prevention promotion and programs and advocating for sustainable public policy changes that impact the health of NJ residents.
Visit NJPN at www.njpn.org
PDFNJ’s Mission: PDFNJ was created in 1992 with a mission to “unsell” drugs and alcohol to the residents of New Jersey, specifically the youth of the state. Best known for its statewide anti-drug advertising campaign, PDFNJ is a private not-for-profit coalition of professionals from the communications, corporate and government communities whose collective mission is to reduce demand for illicit drugs in New Jersey through media communication. To date, more than $60 million in broadcast time and print space has been donated to the Partnership's New Jersey campaign, making it the largest Public Service advertising campaign in New Jersey's history. Since its inception the Partnership has garnered over 46 Advertising and Public Relations Awards from National, Regional and Statewide Media Organizations. Today, PDFNJ continues to serve as a substance abuse prevention alliance to localize, strengthen and deepen drug and alcohol abuse prevention media efforts in our state. Their experience, media connections and social marketing campaign expertise will be critical to this project.
Visit The Partnership for a Drug-Free NJ at www.drugfreenj.org
Community Advisory Panel (CAP) Members
Additional CAP Organizations
Additional CAP Participants
Middlesex County IDRC
Ocean County College
NJ Governor’s Council on Alcoholism and Drug Abuse